OPTIMAPS
Google Business Profile management
Chester, working UK-wide
(Overview)
Get found first in local search, without becoming a marketer.
For a plumber, a builder or a dental practice, the Google Business Profile is the shop window. It's what people see in the map pack before they ever reach a website. Most are half filled in, and reviews go unanswered for weeks, because running it well is a job nobody has time for.
OptiMaps does that job. Connect the profile once, and it's optimised in full on day one. After that, every review is answered in the owner's voice, and fresh content goes out every month to keep it climbing. Nothing is posted to a negative review without the owner's say-so.
Every review, answered
Good reviews get a personal reply within minutes, written in the owner's voice rather than a template. Bad ones are flagged straight away with a calm holding reply, and three considered responses drafted from the full context. A one-star review at 9pm on a Friday shouldn't ruin anyone's weekend, and it shouldn't sit unanswered either.
Optimised on day one
Categories, services, descriptions, photos, products and Q&A are rebuilt around how customers in each niche actually search. Then posts and updates go out every month, so the profile stays active and keeps moving up, with Google and with the AI tools people now use to find local businesses.
Built to be found
A business about local search has to win local search itself. The site is built around a content engine: a practical guide to ranking higher on Google Maps, linked from the homepage, audit and FAQ; pages for each trade, from builders to dentists; and location pages that explain how search differs from one town to the next. A free profile audit turns readers into leads.
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01 The guide
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02 Trade pages
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03 Location pages
“We're new, and we'd rather say so than invent testimonials.”
(The founding offer)
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01
£75 a month
Per location, fixed for as long as the business stays.
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02
No contract
Cancel any time and keep the profile exactly as it is.
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03
A direct line
Founding businesses talk to the people running the service, not a ticket queue.
My role
I founded OptiMaps and built it end to end: the brand and positioning, the marketing site and its search content, and the product behind it. It runs on Cloudflare Workers, with Claude drafting replies in each owner's voice. It's priced honestly and sold plainly, with no fake reviews, while the first businesses earn the results that will go there instead.
More work
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