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OETKER COLLECTION

Masterpiece hotels
Website & booking platform

Case study / 03

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Oetker Collection website homepage featuring Hotel du Cap-Eden-Roc

(Overview)

Luxury travel, reimagined. One platform for a family of the world's finest hotels.

The Oetker Collection is a small family of masterpiece hotels, from Hôtel du Cap-Eden-Roc on the Riviera to Le Bristol in Paris. Each has its own character and loyal guests. Each also needed a website that felt as considered as a stay there.

I was at Tokyo Digital when we took this on. Working with Brave New World's London office, Tokyo Digital built a single integrated website and booking platform for the group and every hotel in it. It shares one engine and one set of data, but each property keeps its own identity and services.

Client
Oetker Collection
My role
Senior Technical Delivery & Integration Lead, Tokyo Digital
Scope
Group & hotel websites, booking platform, analytics
Agency
Tokyo Digital
In collaboration with
Brave New World, London
Live site
oetkercollection.com ↗
Guest in a red swimsuit on a sweeping balcony above a seawater pool
Aerial view of a stepped pool with a butterfly mosaic
Black and white photo of a diver leaping from the rocks at Eden-Roc
01

The booking journey

Booking a suite at Le Bristol should feel nothing like booking a budget flight. We designed a calm, three-step journey that stays in the hotel's own world from start to finish. Guests pick a room, add the extras that make the stay theirs, and land on a confirmation that reads like a personal welcome.

  1. Room selection showing Deluxe and Deluxe Garden rooms

    01 Choose your room

  2. Enhance your stay step with stay summary and extras

    02 Enhance your stay

  3. Booking confirmation with a signed welcome note from the hotel

    03 Confirmation

“I am in the mood for…”

The “I am in the mood for…” discovery tool on tablet and phone
02

Inspiration first

Not every guest arrives knowing where they want to go. The mood-led discovery tool lets people start with a feeling, whether that's art and culture, family, spa or skiing. It then points them to the hotels and experiences that fit, on any screen.

Three mobile screens: destinations, and the mood filter
Château Saint-Martin among olive groves above the Riviera
Eden Rock hotel on its rocky headland in turquoise water
03

My role

As Senior Technical Delivery and Integration Lead at Tokyo Digital, I was responsible for getting a complex, multi-property platform live and keeping it joined up behind the scenes. That covered the booking engine, lead capture and the analytics that gave Oetker's management a full view of performance. I also kept delivery on track across Tokyo Digital and Brave New World.

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